Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch?

YouTube was launched in 2005, Twitter was launched in 2006 and Instagram was launched in 2010;.

2) What is the definition of an influencer?

Someone with a platform who promotes their beliefs.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

An example of an influencer is Kim Kardashian (who has 221 million Instagram followers)

4) How big is the influencer industry according to the article?

Very big.

5) What are the problems associated with being an influencer?

When being so known by others, your political opinions may be exposed which some people may not agree with.

6) Why is it suggested that audiences actually like being sold products by influencers?

Audiences feel like they are getting an authentic review as these celebrities seem like the see the product in the same way they do. 

7) What representation of beauty is often found on Instagram or other influencer sites?

Woman are often portrayed as slim and with certain features whereas men are represented as being muscular and masculine.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I believe that influencers are a negative impact as they can cause unrealistic standards.

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