ADVERT ONE
In this advert, the producer wants to show a body language code with the boy who looks sad and almost emotionless. This conveys to us that the quote in the advert shows that it's usual and there should be a change. Another body language code is that he's staring into the camera lenses which tells us he's asking the consumer to feel pity or maybe donate which is this company's goal. The quote "Dig toilets Not graves" also urges the audience that if they can help they can make an impact on where the donations are going. The quote is also a big contrast to our society as toilets and graves do not link together however the quote makes us wonder are more fortunate than we think which again urges the audience to help. The setting for example the hut shows that these may be places in a less developed country than where these adverts are shown.
ADVERT TWO
In this advert, we can see a planner with multiple meetings with a KitKat in the middle of those meetings. This is a reference to their quote "Have a break, have a KitKat." This suggests to the audience that KitKat that it's a good snack or something for a break. Therefore this ad may also be telling the audience to treat themself by showing something apealing and almost showing care and some sort of interest with the Callender they have which applies to society. In the background, we can see that it is a city which could be where scenarios like this could be applied which is why this advert is being used in this setting.
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