Audience
1) What is the Daily Mirror's audience? List the key statistics here.
Lower/middle class, C1, C2 DE social classes, Struggler, Resigned and Mainstream psychographic groups.
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
It looks more informal and is a tabloid newspaper so it focuses on soft news which is full of gossip and opinions.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz's Uses and Gratifications theory to add detail to your answer.
4) Why are print newspapers generally read by older audiences?
As they don't typically use digital forms of media.
5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
They use basic vocabulary to fit with their reading level as being lower class education may not be as advanced as an upper-class audience.
Industries
1) What company owns the Daily Mirror and why are they struggling?
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz's Uses and Gratifications theory to add detail to your answer.
Surveillance - Learn what's happening around the world
Diversion/Entertainment - Entertained through the news and various opinions.
Personal Identity - They could identify with the political views.
Personal Relationships - People who the audience are familiar with may be featured in the newspaper.
As they don't typically use digital forms of media.
5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
They use basic vocabulary to fit with their reading level as being lower class education may not be as advanced as an upper-class audience.
Industries
1) What company owns the Daily Mirror and why are they struggling?
It's owned by Reach and they are struggling as circulation has decreased due to the availability of news on the internet.
2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?
Allison Phillips was the Daily Mirror editor from 2018 to 2024. The Partygate scandal was when during covid, parties were held by the conservative party.
3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
3 million a day.
4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
They started providing news online.
5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?
Allison Phillips was the Daily Mirror editor from 2018 to 2024. The Partygate scandal was when during covid, parties were held by the conservative party.
3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
3 million a day.
4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
They started providing news online.
5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
- Familiarity: Culturally close to Britain.
- Amplitude: Big event for a lot of people who watch Match of the Day
- Frequency: No it wasn't, it was shocking
- Unambiguity: It's clear and easy to read as there is basic vocabulary and images
- Negativity: Negative news that may be upsetting for some readers
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