In my production, which will be featured on streaming services and TV broadcasts, I will be using Huel Ready-to-Drink. For this product, I aim to show how this product is extremely beneficial in a busy lifestyle, no matter your situation, whether you are running late or are looking to be more productive in your life as it "Fuels you, Huel", which will be my running slogan.
I plan to meet my brief with two 40-60 second adverts. I will focus on how the many goals young adults have are easier to reach because of this drink and its convenience. For advert one, my narrative will include a female, 16-year-old from Nepal, and two children (ages 7 and 10, male and female) who also come from Nepal. It is about babysitting. My second advert is about a student who is on a study break, trying to find time to cook a meal but drinks Huel instead - She is from Nepal and 15. I want to use high-key, white lighting for an energised feel. For advert one, I want to use a lot of tracking shots, whereas in advert two, I aim to use match cuts to reflect how Huel is fast and convenient as the target audience is at a point where they are growing into busy lifestyles. My non-diegetic audio will be from hit album "brat" by Charli xcx and "Hurt" by New Jeans, as they are very upbeat and recently released, so a typical young adult audience may be familiar with them. In advert 1, the child will call for my actor for help, which is non-diegetic audio. In advert 1, there is the kitchen and living room and in advert 2 there is the same kitchen but a bedroom too. I will also add the same pack shot to create a constant brand image.
My decision to include actors that are primarily Asian and female is hard as I realise there may be a lack of inclusivity however, I believe this would still have a huge appeal as it shows how women (specifically women of colour) can work and manage busy lives. My actors will subvert stereotypes because these adverts show women working hard and being independent which the younger target audience would appreciate due to the subversion of stereotypes. a However, it may also reinforce stereotypes like "all Asians are smart" or that "women work in maternal jobs", but I truly believe I can represent a successful lifestyle through this advert from the actual plots and how Huel helps succeed in this.
My advert will target audiences aged of 15-30. By showing my two characters growing into new, busy experiences, all people between these ages can relate. By showing how this product really helps someone with a busy lifestyle, my advert will offer the audience pleasure of personal identity (Blumer and Katz) because they may be able to relate to these schedules and it may lead the target audience to believe that the drink will help them feel more motivated like the actor who is studying in advert 2. I want to use Todorov's equilibrium theory to show how Huel is the solution to an easier lifestyle when working under stress.
Comments
Post a Comment