Language
1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.
Website conventions - central image, navigation bar
Instagram - Links, profile picture
2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.
posting brands (endorsement), posting about his books and about his campaign
3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.
Posting about her brands, other brands and updates about her family.
4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
He talks about his struggles seeming authentic to his followers.
5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)?
She posts about her family and has her own show.
Representations
1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media?
He wears formal outfits and sporty outfits to show his passion for his job as well as how he is serious about it.
2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.
He endorses the FareShare campaign.
3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here.
He challenges stereotypes about being black and from the UK.
4) What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity?
She's successful and hard working.
5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?
She reinforces the stereotype that woman enjoy makeup and body image.
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