statement of intent draft 2

• Explicitly comment on location(s) that you intend to use and why
• Explicitly comment on the camera shot selection and movement and why (match cut) see this blog for more information - https://mediamacguffingcseyear1.blogspot.com/2024/10/camera-movement-and-editing-blog-tasks.html
• Mention diegetic and non-diegetic in brackets when commenting on audio
• Where is the advert going to appear? State in your introduction

In my production, which will be featured on streaming services and TV broadcasts, I will be using Huel Ready-to-Drink. For this product, I aim to show how this product is extremely beneficial in a busy lifestyle, no matter your situation, whether you are running late or are looking to be more productive in your life as it "Fuels you, Huel", which will be my running slogan.

I plan to meet my brief with two 40-60 second adverts. I will focus on how the many goals teenagers and young adults are easier to reach because of this drink and its convenience. For advert one, my narrative will include a female, 16-year old from Nepal and two children (ages 7 and 10, male and female) who also come from Nepal and is about baby-sitting. My second advert is about a student who is on a study break, trying to find time to cook a meal but drinks Huel instead, she is from Nepal and 15. I want to use high-key, white lighting for an energised feel. For advert one, I want to use a lot of tracking shots whereas in advert two I aim to use match cuts to reflect how Huel is fast and convenient as the target audience is at a point where they are growing into busy life styles. My music will be from hit album "brat" by Charli xcx as this will appeal to a younger adult audience and "Crazy" by LE SSERAFIM as it is very upbeat and recently released song so a typical young adult audience may be familiar (these are both non-diegetic). In advert 1, the child will call for my actor which is non-diegetic audio.

My decision to include actors that are primarily Asian and female is hard as i realise there may be a lack of inclusivity however, I believe this would still have a huge appeal as it shows how woman (specifically woman of colour) are able to work and manage busy lives. My actors will subvert stereotypes because these adverts show women working hard and being independent. It also reinforces stereotypes like "all Asians are smart" or that "women work in maternal jobs". I truly believe I can represent a successful lifestyle through this advert from the actual plots and how Huel helps succeed this.

My advert will target audiences, aged of 15-30. By showing my two characters growing into new, busy experiences all people between these ages can relate so by showing how this product really helps someone during a heavy schedule or a busy lifestyle my advert will offer the audience pleasure of personal identity because they may be able to relate to these schedules. I want to use Todorov's equilibrium theory to show how Huel is the solution to an easier lifestyle when working under stress.