Video adverts pre-production: blog tasks

 1) Create TWO scripts for your two different adverts

Advert 1:

Show longshot of the scene, two kids drawing and a teen sitting down on the sofa, looking tired. Cut to a median shot which pans up to her face.

Track her getting up and walking towards the kitchen and fades to black which transitions into her opening the fridge.

When opening the fridge she gets a bottle of Huel and drinks it. A little girl calls for her where she stops drinking and places it down onto a counter.

Track them back into the living room where there is a fast pan to the right to transition to a clip of the girl sitting with a good, energised posture.

Advert 2:

Median shot of the girl on the chair form behind, an alarm buzzes (Cuts to the phone) where we pan to track her leaving the room. 

She enters the kitchen where she then searches for ingredients, she finds Huel and reads the ingredients (close up on the nutritional facts).

She opens it and drinks it, taking it back to her room where she places it down (cut to pack shot) which then cuts to her studying and having Huel looking energised and motivated.

2) Shot list

Advert 1:

Long shot of scene, median shot of her sitting down and getting up to walk to the kitchen, median shot showing the teenage girls posture and mood.

Advert 2:

Median shot from behind while the girl is studying on the chair, Close up on phone, Median shot as she walks to the kitchen, Close up on hand opening cabinets and opening fridge, close up on Huel.

3) Mise-en-scene

Advert 1:

Costume: Black clothing, a cardigan, black jeans, black top.

Lighting / time of day: Day, bright, white lighting

Actors - casting, placement, movement: Two children of ages 7 and 10 who are from an Asian background. A teenage,16 year old from also an Asian background. She will first seem tired whereas after having Huel she seems more energised.  

Make-up and hair: Tidy and neat, natural makeup.

Props: Drawing materials, paper, Huel

Setting: A living room, corridor and kitchen.

Advert 2:

Costume: Baggy clothing

Lighting / time of day: Mid-day, calm lighting.

Actors - casting, placement, movement: A teenage girl from Asian heritage who seems motivated and ready.

Make-up and hair: Messy hair, natural makeup.

Props: Pens, books, Huel

Setting: A room, corridor and kitchen.

4) Shooting schedule 

On the 20th of October, I will shoot my second advert at my house with my actor. I aim to record everything I need a re-record clips for my first advert.