Paper 1 assessment learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: Good knowledge of advertising conventions and subject terminology for industries. Good response for film industry question on Black Widow CSP.

EBI: Revise magazine conventions to develop your unseen product analysis. Revise narrative theory in relation to the Galaxy advert CSP.

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

• Good analysis of the product that is clear and generally engages

with the nuanced aspects of how media language is used.

• Focus on how connotations communicate meanings is mostly

effective although lacks clarity in places.

• Mostly appropriate and effective use of subject terminology

throughout.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

Propps character theory:
Hero - Chaufer

Damsel in distress - Audrey Hepburn

Todorovs theory of equilibrium: 

The bus being stopped to Audrey Hepburn being droven by the chaufer

Levi Strauss: Calm and chaotic

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• Good knowledge and understanding of contexts and their influence

on media products and processes, demonstrated by frequent

effective explanation of how magazine covers reflect the social and

cultural contexts in which they were created.

• Generally appropriate and effective reference to Tatler magazine

cover but there are occasional inaccuracies/omissions.

Specialist terminology is mostly used appropriately and effectively

throughout.

• Specialist terminology is used appropriately and effectively

throughout.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• Excellent knowledge and understanding of the theoretical

framework, demonstrated by consistently effective explanation of

how big-budget films and marketed and promoted.

• Consistently appropriate and effective reference to the CSP.

• Consistently appropriate and effective use of subject specific

terminology throughout.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

Revise CSPs, revise magazine conventions and develop analysis on unseen products.