Audience
1) Read page 2. What is KISS FM's mission?
To entertain 15-34 year olds.
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
The target audience is 15 to 34 year olds. Their typical audience would be mainstream but also appeals to all audiences/psychographic groups because of their vast choices of options of what music they would like. For example. KISSTORY or Kissfresh.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
The target audience is 15 to 34 year olds. Their typical audience would be mainstream but also appeals to all audiences/psychographic groups because of their vast choices of options of what music they would like. For example. KISSTORY or Kissfresh.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
They have a app called KISS Kube which allows listeners to listen to radio wherever they are an when they want.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
KISSTORY plays older songs whereas KISS Fresh plays new, upcoming artists.
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
KISSTORY plays older songs whereas KISS Fresh plays new, upcoming artists.
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
On the app, live events, radio and online.
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
They are active as there is many ways to interact with the presenters.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Personal identity: teenagers attracted by the informal chat.
Surveillance: Link to the political movement, Black Lives Matter.
Diversion: Escapism into the world of chat, friendship and light-hearted entertainment.
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
They are now more informal and play more newer, pop music.
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
KISS FM Breakfast is more diverse as the presenters are both people of colour however, Tony Blackburn who was on BBC Radio 1 on 1967 was a white male.
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
Fans would love this show because of the appeal of diversity but also the friendship Jordan and Perri have. However, the oppositional reading would be that radio is outdated and shouldn't be used anymore as technology has developed so there is no use for KISS FM.
Fans would love this show because of the appeal of diversity but also the friendship Jordan and Perri have. However, the oppositional reading would be that radio is outdated and shouldn't be used anymore as technology has developed so there is no use for KISS FM.
Industry
1) When did KISS FM first launch and what type of station was it then?
They first launched on 7th October 1985 as a pirate radio.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
1) When did KISS FM first launch and what type of station was it then?
They first launched on 7th October 1985 as a pirate radio.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
They own heat and TV streaming channels and other radios.
3) How does KISS FM make money?
Live events and sponsorships.
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
They had decreased by a half since switching the presenters to Perri and Jordan.
5) How is KISS FM regulated and what can happen if they break the rules?
They have to follow Ofcoms broadcasting code. If they dont, they would be fined a record fee.
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