Arctic Monkeys: Audience
1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
Their psychographics would be Reformers and Explores and recently Mainstream. Their demographic would predominantly be white and male.
Their psychographics would be Reformers and Explores and recently Mainstream. Their demographic would predominantly be white and male.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Diversion/Entertainment as it gives a sense that they are there because of the authenticity of the video.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
In the intro, 0:00 to 0:09, the lead singer says "Don't believe the hype." which appeals to their audience as it shows their authenticity and personal passion for music. Throughout the music video, it's just the band performing and has no narration which is not typical for a music video which allows the audience to feel a strong connection as it shows their raw, authentic talent.
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
They shared the music on p2p websites meaning more people could listen to it.
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They want fans to think that their passion for music is genuine and they are an authentic, "real" band.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They shared their music on peer-to-peer (p2p) websites like Myspace.
2) Why was P2P file sharing and MySpace an unexpected aspect of Arctic Monkeys' early success?
2) Why was P2P file sharing and MySpace an unexpected aspect of Arctic Monkeys' early success?
They didn't charge money to listen to their music and typically music artists would.
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
When Arctic Monkeys formed they were all previously friends from university. On the other hand, BLACKPINK were a manufactured girl group under YG Entertainment.
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
They signed to Dominio Records which is an independent record label as it gave them more creativity in their music.
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
It's more positive as it allows an easier way for up-and-coming music artists to promote and share their music easily.
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