1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
5+
WWW - Really good consistent and accurate use of media terminology and Glo words.
EBI - Literacy + watch you are always answering the question.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q1: 2
Q2: 5
Q3: 2
Q4: 9
3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.
• Specialist terminology is mostly used appropriately and effectively.
• Generally appropriate and effective reference to the OMO advert but there are
occasional inaccuracies/omissions.
• Generally appropriate and effective reference to the OMO advert but there are
occasional inaccuracies/omissions.
4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
Subverts stereotypes like Kanya King as a black person as a CEO of MOBO and presents black female women as strong and powerful. The advert reinforced prototypes like race and social class within the black community.
5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.
• Excellent analysis of the product that is detailed and critically engages
with the nuanced aspects of how media language communicates key
messages.
• Consistently appropriate and effective use of the theoretical
framework
• Consistently appropriate and effective use of subject specific
terminology throughout.
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