1) Facebook had bought Instagram to have fewer competitors as Instagram was becoming more dominant and used more than Facebook so they had bought it so they could gain more revenue and popularity. Instagram's previous owner had accepted this as Instagram was at its peak of popularity meaning that they would not get an offer like this again in the future as the popularity and use of it may decrease as it may be obsolete in the future.
2) A benefit of vertical integration is that companies will have less cost. For example, Disney has its own animators, producers etc. Therefore, they do not have to pay another business to produce a movie for them or pay them to do the playwriting, animation etc. As a result, companies will have less costs as they do it in their own company.
3) A benefit of horizontal integration is that companies will have less competition. Companies would do this to allow them to survive in a competitive market environment. They would also do this to gain more profit instead of the competition getting their own. As a result of this, they would dominate the industry they are in.
4) Subsidiary is when a bigger company owns a small company. This is also referred to as a parent company.
5)
Disney, Lion King - Rides, toys, live action, spin-off
Hasbro, Peppa Pig - Peppa Pig sightseeing tour bus, Peppa Pig theme park
Disney, Spiderman - Toys, Shows aimed at children, movies
6) Marvel, Star Wars, Hulu, Dreamworks, Pixar, Disneyland Paris, Disneyland Inc, Lucasfilm, Viceland, ABC Entertainment.
7) Disney had been heavily investing in online streaming platforms to counter rivals like Amazon.
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