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Fruit Bowl

on September 28, 2023

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(Did with Dhurata)

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Advertising: Key conventions

Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find, and what are each convention's connotations or deeper meanings? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Picture - The picture of Skittles is scattered and laid out to be a rainbow which creates a brand ethos of positivity and joy. The use of the producers placing the product packaging in the middle helps us associate the brand with joy and excitement. Logo - The logo is placed in the centre with colours surrounding it. It allows us to think about the diverse flavours they offer. Background - The background is in the sky and has a rainbow made of Skittles. This gives the audience a connotation that the product is not just sweet but comparable to something natural, that it's an experience to enjoy and that it will make you feel that you're above. Slogan - The slogan "Taste the...

Denotation and Connotation

ADVERT ONE In this advert, the producer wants to show a body language code with the boy who looks sad and almost emotionless. This conveys to us that the quote in the advert shows that it's usual and there should be a change. Another body language code is that he's staring into the camera lenses which tells us he's asking the consumer to feel pity or maybe donate which is this company's goal. The quote "Dig toilets Not graves" also urges the audience that if they can help they can make an impact on where the donations are going. The quote is also a big contrast to our society as toilets and graves do not link together however the quote makes us wonder are more fortunate than we think which again urges the audience to help. The setting for example the hut shows that these may be places in a less developed country than where these adverts are shown. ADVERT TWO In this advert, we can see a planner with multiple meetings with a KitKat in the middle of those mee...

Tatler: case study blog tasks

Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by describing who the target audience is and describes what the target audience likes and does to show that this magazine includes everything they like in the magazine: shopping, elegance and class. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), and % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? AVERAGE AGE - 41 GENDER - 73% Female, 27% Male ABC1 - 83% HHI - £261,572 % OF THOSE LIVING IN LONDON / SE - 70% These demographics suggest that most average Tatler readers are rich as London and South East England are known for their wealth and class. The fact that most readers are...

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